What is a Marketing Funnel

What exactly is a channel for marketing? And what are the reasons why an online marketer need one?

It's a strategy for marketing to encourage potential customers to buy products from your company. It's a sales process that allows someone to browse your website in search of information that can solve their issue. You will be able to establish a relationship with each person by making use of specific tools.

This will allow you to better be aware of the needs of each visitor. This will allow you to provide the most relevant information possible for all visitors. If you can gain trust from a visitor they're more likely to purchase your products. The customer becomes the visitor.

Many customers eventually become very loyal customers and purchase almost anything your website sells. A marketing funnel consists of the different stages of sales it takes to convert a regular visitor to your website into a loyal customer who wants to purchase everything you can throw at them.

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This is the ultimate goal of any online marketer. It is possible to achieve this with a well-constructed funnel.

Your efforts to market are capturing the attention of people, and bringing them to your funnel. The funnel is opened once they fill out the form that you have on your PERSONAL lead capture page. I say "personal" because no one is going to opt in to your lead capture for business page. They are looking to become as a leader, not a company.

Lead capture pages are the gateway to the funnel. Once they click "Signup Now" or "Enter There", they will be entering a brand new world of marketing via network.

The most appealing aspect is that they are qualifying themselves to do it. It's their decision. They have nothing to offer you other than yourself as a leader and mentor, and as someone who can assist them get more leads into their business.

This is the way a standard marketing funnel functions:

To attract and qualify people to your products To attract and qualify people to your products, you must offer them a freebie on the "front end". In order to get the product for free, users must sign up (also known as opt-in) and give their email address and their name, and in turn they are added to your email list.

Now you have those people on your email list and can send other related offers to them that they may be interested in.

By signing up for the free offer will take them to a page that has low-price deals or what's called"a "trip wire offer". At this point, they are moving to the "back side" of your funnel.

The purchaser will be taken to a similar offer with a lower price if they purchase the low-priced offer (also called an upsell). And if the person also purchases the higher-priced offer, they'll be taken to the next related product with a higher cost. This could continue for a lengthy time.

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